It’s very easy for some advertising guru to walk through your door,
wave their hands in the air shouting and insisting the solution
to all your problems is ‘re-brand, re-brand’. We don’t work like that.
There’s a few simple questions to ask.
One of which should be - will a re-brand help your company directly
or indirectly and generate more revenue?
The mention of a branding or re-branding project within an organisation can often provoke an emotive response as companies tend to be
loyal to what they know - the old ‘that’s the way we’ve always done it’ syndrome.
It’s also true the some CEO’s and Marketing Managers are so busy with the day-to-day operations of their companies that they sometimes
can’t see the wood for the trees, or, to put it another way, the brand from the bull.
BLACKARTS always strives to deliver what your business needs to help it generate more revenue. We work with everyone involved to
that end. No matter how big your organisation, it is worth taking the time to examine how your brand stacks up against the tried and true
benchmarks on the following pages. Click here for a quick brand quiz.

