design+print wizards
Odds are, we know your business.
Not as well as you do, of course, but enough to hit the ground running.
We’ve piled up decades of experience with firms in every category, including companies
that share your marketing problems, competitive environment, channels of distribution,
golf handicap, haircut, or sign of the zodiac.
Some of our most creative work has resulted from being new to a category,
not knowing ‘The Way It’s Always Been Done’, bringing fresh eyes to the task.
Most of us are burdened with rationality. Handicapped by reason.
Not that that’s all bad, mind you. Part of the process of persuasion (the strategy building part) is very left brain, orderly, analytical.
But persuasion isn’t logical, buying decisions aren’t scientific.
Brand preferences are built on fundamentally right brain, non-rational connections.
That’s why you should be uneasy when an ad turns out ‘just as you expected’.
Instead try to remember ‘every great ad makes somebody nervous!’.
