from time to time our boss likes
to get on his soapbox and rant
about retail advertising.

we have to listen to his rants but as most times he makes a lot of sense
we thought you might like to read some of his more lucid thoughts. Enjoy!

• The importance of branding in catalogues.
• The fundamentals that make a catalogue successful seller.
• How re-branding can cost you your company.
• Why your brand needs to be brought to life.
• Coexisting with the ‘Big Box’ retailers.
• Connecting with customers.
• Engaging with customers.
• Do’s and don’ts of radio advertising.
• Rules of thumb.
• Selling simplicity - are car salesmen geniuses?
• Setting advertising budgets.
• The technology trap.
• The impact of discounting on your brand.
• What if Gerry is wrong?
• 22 laws of branding.
• 10 ways small businesses can compete with the big boys.